Selecting a Profitable Website Subject


Do not assume that picking a subject is a simple task. Let me tell you, this is the most critical, challenging, and frustrating portion of the whole process. This is the point where you’ll need to put the most time and effort into your analysis, preparation, and study. The risk of this step is that you might not recognize the topic’s failure until the project is complete and out in the public eye, at which point it is too late to change your mind and undo your choice. In that situation, you may need to start over with your project or become so frustrated that you decide to abandon it altogether.

Is your blood running cold yet? Am I putting you down? Don’t be frightened or disheartened; I’m just attempting to forewarn you about this potentially disastrous outcome. Here’s the bright side: once you’ve decided on a topic for your website, the rest of the processes will be more straightforward, as they are primarily technical. This doesn’t mean they won’t still take a lot of time and effort, but at least you’ll be building your project on firm groundwork and making steady progress toward success.

Please understand that I will repeat myself frequently throughout this piece to emphasize the importance of patience. I know you’re eager to generate money online and would like nothing more than to have your website up and running within the next few hours. Well, buddy, if you’re looking for success, I’m here to inform you that it “ain’t gonna happen” if you jump the gun. Here are the rules you should follow when carefully selecting your topic:

Pick Something You’re Interested In

It requires a significant amount of time and effort to set up an online money-making scheme, as was previously described, and to keep your website technically maintained and your revenue-making system up to date at all times. You must also be open to new ideas and willing to implement occasional changes to your website to maintain its high standard and, ultimately, its success in attracting many website users. Therefore, obviously, you’ll need to pick something you’re genuinely enthusiastic about to keep up that momentum. It makes sense. If you truly care about something, you won’t mind putting in the effort and time it takes to create, improve, and preserve it over time. Consider this: am I interested enough to keep writing about this subject for the next six months? Do not force yourself to write about a topic you are not interested in; if you do, your readers will feel a lack of interest and enthusiasm in your writing and likely not return.

Pick Something That Will Catch Their Attention Online

In his masterwork “How to Win Friends and Influence People,” Dale Carnegie explains the importance of appealing to others’ preferences if we want them on our side. He uses the story of a fisherman who prefers strawberries and cream but who fishes with worms to illustrate this point.

Even more so than picking something that piques your curiosity, picking something that will pique the interest of your target audience online is essential. The fundamental principles of supply and demand in economics apply here. To achieve success in your endeavor, passion alone is not enough. Your website’s viewers might end up appreciating the content even more. However, this may not satisfy their interest in your website’s information. Keep in mind that the people who browse your website are the ones who will generate revenue for you, so choose a subject that will interest them enough to read what you have to say, keep them coming back for more, and possibly even tell their friends about it.

If you have the option, pick a “new” topic.

Most newcomers make the mistake of thinking that they will automatically be successful if they choose a currently profitable subject. If you think about it that way, you’re ignoring the reality that thousands, if not millions, of other websites, already cover the same topics. Consider how search engines rank your website compared to others covering the same subject, assuming search engines even decide to list your website. You should consider how your brand-new website will differentiate itself from those that have been around for a while and benefitted from that experience and publicity. I wouldn’t recommend doing this unless you have access to unique information and tools that no other website does. Again, I urge you not to lose hope; I’ll give you a hint: There is no such thing as “running out of topics;” on the contrary, fresh concepts are constantly emerging. While it’s true that countless websites cover a wide range of subjects, there are also numerous others that have yet to be discovered. If concepts were consumable, humanity would have halted its progress thousands of years ago.

Who doesn’t want to be the first person to tackle a new issue? It would be great if you could come up with a new “Niche” subject, as they are called in the world of online marketing. That sounds fantastic. Now is an excellent opportunity to see how well your creative juices flow. Determine what you think the next “Big Thing” will be that people will be looking for online. For instance, tire companies have developed a novel product—a tire that can be used without being inflated. That’s the kind of specific information that car blogs would thrive on.

Not sure what to write about? Can I suggest a “Niche” Subject?
Sub-Niche refers to a subset of niches within a more significant, general cavity. Is there any logic to that? Consider the following scenario: you’ve decided to think about the subject of “Wine.” Put the word “wine” into Google and hit the Search button; it’ll be enjoyable. What is the page count? Let me fill you in. A total of 96 pages with 8 links per page. There are approximately 768 wine-related websites, given that 8 x 96 = 768. Therefore, wine won’t seem like a wise idea, practically and from the standpoint of exclusivity. And yet, you enjoy vino. You have decided that wine will be your subject because millions of other people worldwide share your enthusiasm for the beverage. If that’s the case, you should focus on a specific aspect of vino. To impress your friends, serve them a wine they’ve never heard of, like “Fava Bean Wine.” While everyone is familiar with traditional grape wine, how many have listened to fava bean wine? You can see for yourself if you head back to Google and enter “fava bean wine” into the search bar. The number of pages discussing fava bean wine on the first page of search results. Absolutely none! This exemplifies a “sub-niche” within the popular subject’s more significant “niche.”

You might wonder if this means you must stick to the sub-niche subject and completely ignore the primary Topic. Certainly not; there’s no reason to limit yourself in that manner, and as long as you’re providing excellent and engaging content, you can talk about the main topic as much as you like. In this case, your sub-niche serves solely as a title for your website to draw in web users.
Create a Topic Suggestions List
Don’t get too excited if you have a concept that seems to fulfill the above criteria; remember our golden rule and take your time. It’s great if you come up with an idea, but remember that it’s just “an” idea and not “the” idea. Get some paper and a stylus (or fire up Excel or Word) and start recording your thoughts. Try coming up with something else. Consider a few, and whenever you have inspiration, write it down in your notebook, worksheet, or document. Taking your time and considering multiple options before settling on one is essential, but you shouldn’t overwhelm yourself with a massive list of possibilities. Before putting pen to paper, jot down at least three, four, or five thoughts.

Study, Study, & Study

With your list of potential subjects in hand, it’s time to dive in and give each one the attention it deserves.

Doing your homework is one of the most important things you can do for your website. It’s researching your potential topics and other websites that cover comparable ground. Doing research before deciding on a website layout is essential.

There are two benefits to using your study data:
It’s essential to put yourself in the shoes of your prospective online customers.
– The actions and patterns of other sites in your industry.

Again, get a notepad and paper out and jot down notes. Give each of your possible subjects its page and answer the following questions there, leaving plenty of room after each for your research.
How numerous are sites that cover the same ground?
-How is the material presented, and what examples are included?
-What subsets of online users do they intend to appeal to?
-Can visitors to these sites find what they’re looking for quickly and easily?
-Has anyone left comments about the information presented on these sites?
Do I know enough about this subject?
Do a variety of sites exist for me to peruse?

Feel free to add any inquiries you feel would enhance your investigation. You’ll learn firsthand how crucial it is to keep from getting bored as you progress through the procedure. When you’re done with your study, you’ll deeply understand the industry and all it has to offer.

Select a Topic from a Short List.

Now is the time to sit back with a cup of coffee, tea, or a glass of something and read through your findings to determine which of your potential topics best fit your paper. How you want to flush out the winning case is up to you. Still, I recommend basing your decision on an in-depth analysis of your research results and eliminating less promising options rather than selecting the most suitable topics.
Which one do you like best?
The one that would pique the interest of web surfers
The one with fewer rivals
That which you are well-equipped to deal with

You’ll be able to make a choice based on what you learn from exploring other sites:
-What sets your website apart from others on the same subject, including how you plan to present the information and the language you plan to use?
-Which subsets of the online population will be your primary focus?

You’ve put in a lot of effort so far, and if you’ve followed the preceding steps carefully and come up with your niche or sub-niche subject, you deserve a hearty round of applause.

Read also: Deciding on the best Web Designer


Comments are closed.